Search Engine Optimization In a broad sense, Search engine optimization (SEO), is a marketing tool. By understanding how search algorithms work and what human visitors might search for, it helps match those visitors with sites offering what they are interested in finding. It is a process designed to improve the volume or quality of traffic to a website from search engines, Many site owners and developers, engaging in SEO, attempt to pursue qualified visitors to a site, the quality of visitor traffic can be measured by how often a visitors using a specific keyword phrase which leads to making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action. Because effective SEO can require making changes to the source code of a site, it is often very helpful to be incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, content management systems and shopping carts that can be optimized very effectively. Meta TagsAn element of HTML coding on a website that is used by search engines to index a website. Most meta-tags are included within the 'header' code of a website and the most important tags are the title, description and keyword tags. Rules used by different search engines govern how such tags are used, how many characters they should contain, and how they should be formatted.
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