Search Engine-Friendly URLs (Uniform Resource Locator)

URL’s are the information required for the navigation of a web site.  Roll over, with your mouse, any hyperlink or button on a web page and look to the bottom left of the browser and you can see the URL written in the status bar.  If the search engine is to index your site for easy retrieval it is much better if this line makes sense as when you search you will use words that are meaningful.  Unfortunately, on today’s Internet database driven or dynamic sites, the easiest way to pass information between pages is with a query string. This is a string of information tacked onto the end of a URL after a question mark.  So what is wrong with that? Well, with the exception of Google, search engines will stop indexing when they reach a question mark and besides if the engine then reads ?3=result&cd=1&q=Search+URLs&spell=1 how is this, once indexed, useful for a person to retrieve the information and what good is a site full of URL’s of this sort for no one will find it?

The solution is to implement what is called Search engine friendly URLs.  These techniques used by us facilitate ways to pass information to your pages without the use of a query string and using plain page dependant English so that a search engines will index your individual pages and ensure you are found when your clients are searching for information or product that you promote.